The Partnership develops advertising strategies, content and managed processes including reporting and optimisation to deliver the best results for your budget.
NEWS FEED ADS (SOCIAL MEDIA)
"Sponsored Stories", "Boosted Posts", typically exist on Social Media Platform.
These advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product.
Some examples are: Facebook's "Sponsored Stories", LinkedIn's "Sponsored Updates", Instagram and Twitter's "Promoted posts".
WEB BANNER ADVERTISING
The process by which online advertising is displayed can involve many parties. In the simplest case, the website publisher selects and serves the ads. Publishers which operate their own advertising departments may use this method. We help you determine the best method and websites to advertise on and manage and report on the process.
PPC / cpi (Pay per click/cost per impression)
Pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness PPI is a better used for this.
CPV (cost per view)
With traditional online text ads or image ads, customers on the Web may see your ad, read its text and click on your URL to go directly to your website. This type of interaction doesn't take interactive content like video ads into account. Cost-per-view (CPV) bidding is the default way to set the price (and target audience) that you'll pay for your video views. The majority (if not all) videos are supported by this activity to generate higher viewer numbers.