Blogger / Website outreach
The idea behind a blogger outreach campaign is that a company, in seeking exposure for a product or service, leverages influencers who have established a substantial following, asking them to write about it in exchange for a fee or free access to the product or service. The Partnership outreach program researches, contacts and places content where relevant to reach the desired customer trade demographic. These can be trade, commercial, media blogs and websites.
Paid out reach is the process of paying for bloggers, social media or web placement of your content. Successful campaigns have included charity and group platform placements that leverages of their communities.
Affiliate marketing is a way of making money by referring people to purchase items online. More and more companies are starting to use this form of marketing to reward affiliates for generating website visitors to their business.