After having been criticised for serving fake news sites that may have affected the US presidential election results, Facebook and Google confront the issue by targeting fake news site’s revenue source.
On monday, Google made it clear that they would ban websites that spread fake news from using their advertising service. The company pulled AdSense, the most popular means of generating income from websites, from several sites. Then, Facebook follow the lead and banned fake news sites from using their advertising tool.
Many have criticised their move as superficial and that it still does not address the issue of misinformation proliferating in its channel. It is still unclear how the social media giant can filter the news.
On the side of Mark Zuckerberg, they don’t welcome any hoaxes on Facebook. However, he noted that “identifying the ‘truth’ is complicated,” and instead promoted critical reading of contents, “about becoming arbiters of truth ourselves”.
Fake news that spread in facebook include that of saying the Pope endorsed Donald Trump and one that alleged the Clinton Foundation purchases $137 million in illegal arms. These wrong information gain prominence in Google SERP. All these were said to have swung votes to Trump.
Meanwhile, it is yet to be known how Google and Facebook perform filtering fiction from facts.