A career in social media marketing is relatively new, hence there are a lot of questions about it. Many are surprised that somebody is paid for sitting in front of Facebook and Twitter all day long. Good to know, awareness on the importance of social media marketing is continuously growing. As a matter of fact, it is now accepted as a normal part of doing business.
However, there business owners still need to be informed about the ins and outs of social media manager’s job. That’s why there times when they ask uninformed questions. To that end, The Partnership summed up 6 of the most common questions asked about social media managers.
1. Do I really need this?
There is every reason why you need social media for your business. Virtually all your target market is online and are on social media. This channel is a viable ground for most enterprise to grow and reach out to your customers directly.
2. Do I have to pay you to sit all day long on social media sites?
There are a lot of tasks that have to be met in order for your business to keep on running on social media. Social media marketers write contents, monitor updates, respond to comments and queries and basically keeps your web presence alive. Doing this is not a 9-5 work--social media is 24/7 and 365 days a year. This a real job you see, that needs just compensation.
3. Can you post this content right now?
Whatever we do on social are by the strategy set to attain your business goals. As this is marketing, everything must be strategically done with a purpose. When you ask your social media manager to post or share something, chances are you’re disrupting the strategy. What you can do is to ask them to consider the content you want to post and queue it for publishing.
4. Why aren't we on all social media channels?
As mentioned, social media marketing should be strategic and well planned. Business owners should understand that managing the brand on each social media are real investments. You only invest on tested-and-proven channels, because new social networking sites come and go. There are only a few stable and secure channels. Sure, you don’t invest haphazardly. Expert’s advice is to follow the 70-20-10 rule set only 10% of resources to speculative channels, 20 on safe bets and 70 on tried-and-tested ones.
5. Can't just someone do that for me?
No. Using social media for business is way different from how it is being used by just anybody else. Using it for business is guided by a goal and there is a brand reputation that has to be promoted and preserved. Remember that one misstep can cost your brand’s reputation.
6. Why this didn’t go viral?
"In the future, everyone will be world-famous for 15 minutes." Andy Warhol was right in saying this. Everyone can be on the limelight, however for only a short period of time. In PR and marketing world, viral contents are the 15 minutes of fame and it is not always good because most of the time you can’t sustain it. Viral contents are an eyesore in your performance analytics: a tremendous increase followed by an immediate nose-dive. There are more important goals other than getting viral.