After introducing price extensions that show price list of a range of services and products on mobile text ads, Google Adwords now reformats price extensions to swipeable cards. In its recent blog post, Google said that the new format hopes to make it easier for people to compare prices and shop. This will roll out to 10 languages and 24 currencies.
Users can swipe up to 8 cards and see the type of product/service, the details, price and and clickable link to the landing page. During beta testing, the swipeable cards, advertisers saw an improvement in ad performances and qualified clicks.
In addition to English, advertisers can advertise in other languages like Russian, Dutch, Spanish, Japanese, French, Swedish, German, Italian among others.