Marketing, Still Not a Thing to Small Businesses

Marketing, Still Not a Thing to Small Businesses

Marketing, Still Not a Thing to Small Businesses

Although there was an increase in investment in marketing, still more small businesses do not consider this business aspect as something important to invest in.

In 2016, only 3 out of 5 or equivalent to 62% of over 1,100 small businesses in the US surveyed by Wasp Barcode Technologies, consider investing at least 4% of their revenues to marketing. 

The previous year’s statistics is even more deplorable. Almost a fifth of small businesses do not invest in marketing, and only 34% of the respondents invest at least 4% of revenues to it.

The key tools that small businesses use in marketing their brand and business offering are: through email, 54%; Website 51%; and social media, considered by 48% of small businesses. Internet advertising, predominantly the PPC advertising only receives 35% of small businesses’ approval as their marketing tool. 

Small businesses are not optimising their potentials in reaching out to  prospective customers, considering that over 80% of internet users shop online, and over 81% of shoppers conduct online research before buying. Regrettably, only 25% of respondents use search engine optimisation to market their business which is a 5% decline from the previous year. 


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