Video is an indispensable part of social media experience. In the UK, Britons view at least 1 online video in a week as reported by the Guardian in 2014. Globally, online video streaming will account for 69% of all consumer traffic in 2017, according to Cisco. And by 2020, video streaming and social networking will be the most prominent contributors to world-wide consumer internet traffic.
There is no way you can ignore the benefits of video contents to your social media marketing campaign.
To help you get started, we give you some practical tips to creating the best social media video.
1. Do Basic Cinematography Techniques
Unless you’re showing a Gopro video, a shaky video content is the first thing you must prevent. The next thing that you should learn is the right framing of each scene. You should learn when to close up, zoom out, do panning, track shoot etc.
A shaky camerawork and poor framing looks cheap, amateur and unprofessional. You have to learn basic cinematography techniques and invest in a good tripod mount.
2. Master Video Editing
Video editing is a skill that enables you to enhance the quality of the video content and stitch clips together to form a unified story. The post-process is what makes a video professional looking. A simple video does not need a heavy-duty editing software. You can use Windows movie Maker or iMovie to put several clips together and add captions. However, for advanced editing needs, you might want to invest in Adobe Premiere Pro or Sony Vegas.
3. Consider Subtitles and Captions
Watching a video with subtitle or caption is one thing that you should consider especially if you want to send a message across. Texts also help the audience watching your video while on commute or at work. With this, you can be sure that you can tell your story whether or not the sound is on. With this, it is important to note that around 85% of Facebook users watch videos without sound.
HOW TO MAKE A VIDEO SHAREABLE
The storyboard, or the flow of your video is the key to the quality of your video content. However wonderful your message might be, if you can’t put it in a coherently sequenced videos, it will end up in the garbage.
The story makes or breaks your social media video.
Here are tips on how you can lead audiences to share your videos.
4. Maximize the First 30-Seconds
The first 30 seconds of a social video is what matters most, according to data from Wista. If you can hook your audience in the first 30 seconds of video, they are more likely to stick around and engage. So make it exciting, make it interesting, razzle-dazzle them.
In the age of 140-character tweets, the attention span of internet users are very short. This means you have to jam a good amount of quality and content in the first 30 seconds of your video. Thirty seconds is the maximum duration to hook the audience and lead them to the end of th the video. However, the first 10 seconds are the most crucial. A survey from the New York Times reported that 19% of people would have left a video after 10 seconds and after 60 seconds, you’ve lost about 44% of viewers.
5. Provide Answers
Videos are most useful for clients when they get quick answers. That is why using video is the best way to teach “how-to”s; do product reviews; show recipes and troubleshoot problems. As technology becomes increasingly intuitive, viewers are more inclined to patronise easy-to-consume contents like videos. People are more likely to share contents that they find useful, hence it is important to make sure that your video provides an answer.
6. Tell a Story
If your video is not about providing answers, why not tell a compelling story. It is the best way to hook viewers and make them want for more. Also, you might want to weave a lesson or an overarching message to your video as a takeaway. Here you can promote your brand personality and values.
One grave mistake that businesses do in creating video is flaunting their product or services. It is unimaginable that customers will watch a video if they're looking for a product--the first thing they'll do is go to an ecommerce site. A blatant advertisement video is a customer repellant. Instead of putting your product/service at the forefront, tell a story wherein you can promote with best subtleties.
7. Engage the Audience
Customer engagement is what videos are made for. When viewers feel they are involved and when they can relate to your content, they're most likely to share your video content. This is what we call, virality.
The key here is to make your customer the center of your video content. Develop a video content that speaks for them, that touches their hearts or mind. Hence, you must know very well, who your audiences are.
8. Spark the Fire
Timing as well as relevance is also key to accelerate the virality of your video. Leverage current events or the holidays in developing your video content. Look for a topic that many people are talking about. You'll find keyword research useful to measure how you’re likely to touch your audiences.
Do you have any other tips to add? Share with us by commenting below.