There are three important elements to developing an effective content strategy.
You need to know what your customers, audience or community want to talk about and be willing to engage in those conversations.
You need to know where your audience wants to have these conversations; in other words, where they “hang out” online.
You need to measure the results of your conversations to see which ones catch fire.
Community management is responsible for being the brand on social media. We create content, respond to comments, answer questions, and much more as the brand.
Social Media management is responsible for advocating the brand on social networks. We create a social persona and actively go out within the online community to connect with potential customers and advocate the brand.
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. The Partnership can can full service or part manage to develop content, set campaigns, manage budgets and analyse results. For best results, use this along with other inbound marketing tactics to really take your business (and profits) to the next level. We manage Facebook, Twitter, Instagram and LinkedIn advertising campaigns.
Training / Mentoring
If all you need is a little hand holding or understanding to get you to that next level of competence we are able to help regardless of your level and capabilities.